Saturday, September 7

How Samsung Became the Only Company with Two Successful Flagship Smartphones

The IFA event at Berlin, one of the increasingly important consumer electronic trade shows, just started, but tons of devices have already been launched. Amongst them, standing out from the crowd, is the Samsung Galaxy Note 3, unveiled with much excitement and fervor, as leaks failed to provide proper information before launch.
The Note 3 is the third iteration of the very popular Note series of devices Samsung made popular. The range, infamously held responsible for creating the phablet phenomenon, also created a paradigm shift in the company, for its portfolio. Lets go back a little bit. When the first Samsung Galaxy S launched, it was very clear that the company intends to make it its flagship series, with a halo effect trickling down the range under the same Galaxy brand. And then the successor, Samsung Galaxy S2 launched, at the time which the halo effect was essentially accomplished, but there was another device that Samsung launched in the same year - the Samsung Galaxy Note. The Galaxy Note was purely seen as an experimental device, mainly because of its niche stylus capabilities and of course, a huge 5.3 inch screen. Considering the flagship devices at that time were bordering on 4 inch ...